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5 Cosmetics Claims You Shouldn’t Believe

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Makeup companies like to make big claims to entice you into buying their products, and scientific-sounding marketing terms have tricked many a consumer into making a purchase based solely on what the label promises. Whether you’re shopping for skin care products or the newest line of products from your favorite makeup brand, being a good consumer means knowing when to believe the hype and when you’re being duped. The following claims are found on just about every cosmetic and skin care product out there, and most people have been led to believe they can trust these five basic claims. Would you be surprised to learn they’re essentially meaningless? Read on to learn why!

5. Non-Comedogenic Products will Help You Avoid Breakouts

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Have you ever purchased a non-comedogenic product claiming it won’t clog pores, in an effort to save your acne-prone skin, only to later find your skin angry and broken out? The reason probably has a lot to do with the fact that “non-comedogenic” is a just a marketing term with basically zero regulations in place to ensure the product is better for acne-prone skin. Yes, you read that right. There is no gold-standard, banned ingredients list or even accepted testing methods. Nothing. Not anywhere in the world. Essentially, a company can slap the non-comedogenic label on anything they like and sell the product to you as a product that won’t clog pores. There’s nothing saying they can’t.

If you really want to find a product that works well for acne-prone skin, make sure to read the ingredients and look for known-irritants or pore-clogging ingredients, and stay far, far away from creams and balms. Opt instead for gels, serums or liquids, as they are less likely to clog pores and cause breakouts.

4. Dermatologist Tested and Approved!

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Not only are there no standards to keep these claims in check, but a vast majority of the time, the dermatologist approving the product is on the payroll. Even when products are sourced out to independent dermatologists, you have no way of knowing what testing methods were used or what the resulting data was. All you’ve got is some pretty packaging telling you that a dermatologist approved the product. You’re better off ignoring these claims completely, as plenty of terrible products have gotten the seal of approval from some dermatologist somewhere. Instead, focus on finding products that contain high-quality, clinically-proven ingredients, such as sunscreens and anti-oxidants.

3. Hypoallergenic Products are  Best for Sensitive or Allergy-Prone Skin

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Again, there are no standards to regulate the use of the term hypoallergenic, and you can be cosmetics companies use this to their advantage. As with non-comedogenic products, there are no ingredient restrictions, accepted testing methods, guidelines or rules of any sort anywhere in the world to regulate which products can be labeled hypoallergenic and which ones can’t. In fact, many products labeled hypoallergenic contain well-known problem ingredients like alcohol and citrus oils.

If you have sensitive skin, always read the ingredients before you purchase a product (and be wary of products that you can’t find ingredients for anywhere, even online), and steer clear of any product containing known irritants. If you aren’t sure which ingredients are irritating, do some research into products that have actually been proven to work well with sensitive skin and consider buying those products, instead.

Laura uses her extensive background in the beauty industry to pass on invaluable tips and advice to her readers! Find Laura on LinkedIn!

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